How to Build Habit Forming Products

A 3-week live program with select peers with a focus on real scenarios and workshop-style sessions with the instructor, top product and design leaders, long-term access to the community, and 1:1 mentorship to help you learn the craft of building highly engaging products.

By Kumar Utsav


Join the waitlist to be notified when enrollments open for the next cohort.

Who should join

PMs with 1-4 years experience
Designers who want to step up their product game
Early-stage founders
Product Engineers with 1+ years of experience

Topics to be covered

Use Case: How to nail problem statement
Activation: How to set up your users for success
Engagement: How to keep your users engaged
Retention: How to keep your users retained
Gamification: Gamification for engaging products
User Psychology: User psychology frameworks

Meet your Instructor

Kumar Utsav

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I am currently leading New Initiatives Product team at WhiteHatJr where I own launch of 0-1 products for the company. In my current role I have successfully launched multimillion dollar products and grew user base by 10X while maintaining 60+ NPS and healthy renewal rates. Previously, I led growth and analytics charter for SEA streaming giant Viu with 40 Mn+ MAU.

Course Manager

Navneet Sharma

I'm a co-founder at Airtribe. Most recently, I was a Product Director at Unacademy. I'll be working with Utsav on this course and help him design an immersive cohort-based learning experience for the course participants.

Guests

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Harikrishnan Sreenath

Design Leader at CRED
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Sohan Shetty

Associate Director, Product at Razorpay
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Yadish Khan

Director, Product at Turtlemint
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Sanchit Gupta

Lead Product Manager at GoJek, Ex Flipkart

Comprehensive Curriculum

1
Use Case Identification
Spending time in problem space is critical for crafting great user experiences. You will learn frameworks to narrow down problem statements by focussing on use cases and the product outcomes.
2
Activation Strategies
What a user feels while using the product for the first time is most critical step in the user journey. You will go through activation strategies and user psychology principles to define, measure and analyze activation for your product.
3
Engagement Strategies
You will go through various engagement strategies including Gamification. You will learn how to choose the right engagement strategy for your product and define measurement that aligns to that strategy.
4
Analyzing Retention
Retention makes or breaks a product. We will go through ways to understand retention and how to analyze it for various products.
5
Create Experiences That Drive Impact
Evaluate and Improve your product. Apply what you have learnt to evaluate the habit quotient of your product and make improvements across the user journey including acquisition, activation, engagement and retention.
1
Use Case Identification
2
Activation Strategies
3
Engagement Strategies
4
Analyzing Retention
5
Create Experiences That Drive Impact

Why choose a Cohort based course?

01
Learn and grow with a tribe
Be part of an exclusive and private community filled with people who will support and grow together. Courses are designed to facilitate peer learning and interaction through breakout groups, community activities and group projects.
02
Engaging Live Sessions
These are not like recorded online classes that you do in isolation. The sessions are designed to increase engagement. In this course, they won’t just deliver a lecture, they’ll engage the class, facilitate breakout discussions, and leave plenty of time for Q&A.
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03
Ensuring feedback and accountability
You will get regular feedback throughout the course. And since this course is going to have live classes and community, this should lead to more accountability to drive your likelihood of success with the course.
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Testimonials

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Tushar Harduley

Executive Director, Morgan Stanley

Utsav is an exceptional Product Manager who brings a strong analytical background with consumer centric thinking. I am sure this course will be insightful for the participants.

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Sudeep Mathur

Vice President, Policybazaar

Understanding the craft of building habit-building products can be hard because there aren't many actionable references for product builders such as founders, PMs, and designers. Utsav brings a lot of experience in building successful products for a …

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Pramod Kumar

Lead Product Designer, ClearTax

Utsav is a strong product person with great sense of customer empathy and user backward thinking. He is one of my go to person for anything related to crafting great customer outcomes. I am sure this course will be a great value add to the participan…

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How to Build Habit Forming Products

Join the waitlist to be notified when enrollments open for the next cohort.

Join the waitlist to be notified when enrollments open for the next cohort.

Frequently Asked Questions

I have a full-time job. Will I get enough time to take this course? ⏰
Do I have to attend all of the live sessions in real-time? 💻
How does the current cohort look like?
Any further questions?
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